The Structure
The OnLineArt members are using a common server
wher all licences are registered during the whole procedure beginning with the
first request for a use and ending with the transfer of royalties to the
authors. In this manner a highly valuable data base is build up which enables
the OnLineArt members to work out market oriented
future directions to inform the authors about legal uses around the globe and
to track illegal uses.
OnLineArt members also apply common
tariffs which include a set of conditions and definitions. Thus, user
around the world are treated equally and receive a standardised, transparent
and easy licensing service.
For standardised mass uses the tariffs offer an easy to apply frame;
individual requests, where works and authors play an individual or
out-standing role require often negotiations based on the tariffs including
the author or heir. For this individual licensing service the OnLineArt
members are ideally positioned because of their long standing practise of
individual rights licensing in the analog and off-line environment.
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